Patrick Adcroft
Content Engineer · Writer · Editor
// INCOMING TRANSMISSION — SELECT FREQUENCY█
- GuidelinesWrite and maintain the evaluation guidelines reviewers use to judge whether an image or video is AI-generated. Turn ambiguous cases into rules that hold up across a dozen different reviewers.
- Training & SMESubject-matter expert for training on the team. Onboarded more than a dozen contractors, built the practice sets and buddy system, and run calibration when labelers disagree.
- Ground truthBuild and maintain the golden sets and model-disagreement cases the detection models are measured against, and flag the failure modes they expose.
- EvaluationLabel image and video for AI provenance, originality, style, and quality, with a written rationale for each call.
- BenchmarkingBenchmark Meta's image, video, and LLM outputs against competitors and report findings to team leadership.
- PromptingWrite reusable system prompts for AI agents that assemble media and reviewer instructions into evaluation batches, cutting manual setup.
- Digital deskRan editorial production across web, app, social, and connected TV for New York's 24-hour news channel. Breaking news on deadline, with the standards intact.
- NY1 appHelped launch the NY1 app with the dev team, then worked with analytics and product to tune formats and publishing schedules to how people actually used it.
- PodcastsPitched and launched podcasts across Spectrum News. Got leadership on board, then coordinated editorial, production, promotion, and platform teams to ship them.
- CopySeven years of push alerts, newsletters, SEO headlines, and platform-specific social copy.
- PackagesTurned broadcast stories into digital packages with reporters and the visual team; built Photoshop assets when a story needed them.
- Snapchat DiscoverDirected short-form video and editorial strategy for VICE's Snapchat Discover channel. Subscribers went from 1.4 million to 5.2 million.
- FormatsWorked out what a VICE story looked like on a vertical phone screen with designers, motion animators, videographers, and editors: footage selection, structure, pacing.
- Copy deskCopy edited everything from rapid-turn news to long-form investigations.
- ColumnsCommissioned and edited weekly columns from freelance writers.
- Field & postShot footage that aired on VICELAND and cut string-outs and early assemblies for interstitials in Premiere Pro.
- DevelopmentResearch, writing, and production coordination on scripted and documentary shows in development.
- VICELANDPitched concepts for VICELAND commercials and assisted on original VICELAND programming.
- VICE LabsRebuilt the copy-editing workflow in VICE Labs after finding where drafts were getting stuck.
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