Patrick Adcroft
Content Engineer · Writer · Editor
Patrick Adcroft spent a decade in the newsrooms of Spectrum News NY1 and VICE, writing stories under deadline and learning how information moves in the 21st century. Now he applies that editorial instinct to Meta's AI systems — developing the guidelines, prompts, and workflows that shape how models behave and what they produce.
// INCOMING TRANSMISSION — SELECT FREQUENCY█
- Content Strategy & AI Evaluation Develop and operationalize content guidelines for AI model evaluation, ensuring accuracy, consistency, and scalability across evolving product use cases.
- System Prompting & LLM Optimization Write, test, and iterate system prompts to improve large language model (LLM) performance, alignment, and output quality for specific product and platform needs.
- Program & Workstream Execution Support day-to-day execution of core workstreams, managing timelines, dependencies, and deliverables to keep projects moving efficiently at the operational level.
- Process & Workflow Development Design lightweight, repeatable workflows and content templates that enable rapid iteration and support a fast-moving, ambiguous environment.
- Data Analysis & Insights Reporting Analyze complex datasets to surface trends and actionable insights; synthesize findings into clear, structured reports that inform cross-functional partners and stakeholders.
- Cross-Functional Collaboration Partner closely with content, product, and engineering teams to improve user experience and support broader cross-functional initiatives.
- Led daily digital editorial production across web, app, and social — shaping nonpartisan breaking news and enterprise coverage for a citywide audience.
- Wrote push alerts, newsletters, SEO headlines, and platform-specific social copy to maximize reach and engagement.
- Translated broadcast stories into digital packages with reporters and visual teams; created Photoshop assets to elevate performance.
- Launched multiple podcasts across the Spectrum News network — managing production workflows and platform promotion.
- Worked with analytics and product partners to refine story formats, publishing cadence, and audience targeting.
- Oversaw homepage, app, and CTV curation for timely, visually coherent presentation of top news.
- Ran planning and daily publication for VICE Media's Snapchat Discover channel — consistent, on-brand editorial across every edition.
- Wrote original Discover content: articles, columns, polls, games, and quizzes tailored to Snapchat's audience and format.
- Collaborated with motion graphics and short-form video teams to translate VICE's voice into dynamic Discover packages.
- Grew subscription readership and significantly boosted click-through rate through targeted editorial strategy.
- Copy edited across the full range — rapid-turn news to long-form investigations — ensuring clarity, accuracy, and voice.
- Commissioned and edited weekly columns from freelance writers, maintaining quality and editorial alignment.
- Developed concepts for VICELAND commercials and assisted in production of original VICELAND television programming.
- Improved copy-editing workflows in VICE Labs by identifying process gaps and implementing more efficient systems.
- Transcribed interviews and repackaged content for social distribution across platforms.
- Collaborated with producers, directors, camera operators, and editors across simultaneous projects.